Digital Marketing

This project is a Digital Marketing Dashboard designed for businesses and marketers to streamline their online marketing efforts. The frontend, developed using React.js, offers a responsive and interactive interface where users can view campaign statistics, track ROI, schedule posts, and manage social media accounts. The backend, built with Python, handles data processing, analytics, and API integration with platforms like Google Ads, Facebook Ads, and Email Marketing tools. Key features include:

1. Campaign Management: Create, update, and monitor digital campaigns across multiple platforms.
2. Analytics & Reports: Visualize user engagement, conversion rates, and ROI through interactive charts and tables.
3. Automation: Schedule posts, emails, and advertisements for optimal timing.
4. Integration: Connect with social media, email marketing, and analytics APIs for seamless data flow.
5. User Management: Role-based access control for marketers and admins.

Tech Stack:

• Frontend: React.js, Tailwind CSS
• Backend: Python (Flask), REST APIs
• Database: MySQL
• Additional Tools: Chart.js / Recharts for analytics, Axios for API calls